We Own Every Stage of the Coffee Journey
We grow it on our own Colombian farms, mill it, roast it, and ship it, which is why we can sell premium coffee at competitive prices. Our revenue grew from $1M in 2021 to $26M in 2025. The shelf expansion starts now, you can invest today as we bring Juan Valdez®, Colombia’s most iconic coffee brand, to 3,000+ shelves this year.
- Clients -
What’s Changed Since Last Round?
+455%
Presence Increase in Target
With an original plan for just 55 Target stores in 2025, we rapidly expanded to 300+ as demand proved out.
~2,500
Total Stores and Counting
Company goal of 3,000+ by Q3 with Walgreens (1,700 stores) now live.
$26M
in 2025
Revenue
Continuing to strengthen our U.S. market share.
$4.5M
Improvement in Gross Margins
With increased efficiencies, improved cost controls and growing roasted coffee sales.
The World’s Favorite Drink Has a Broken Supply Chain
No beverage is more popular in America than coffee, with 73% of people drinking it daily.2 And in the U.S., Colombia is king, earning 70% of single-origin sales. But the supply chain is largely broken. The name brands never touch coffee trees. They buy pre-processed beans, squeezing producers (and end customers) for margin. That means no control over farming, processing, storage, or transportation and very little money back to those who work so hard to harvest coffee, a true labor of love.
Redefining Coffee from Seed to Sale
As the largest and only vertically integrated producer of Colombian coffee, we can sell premium, traceable coffee at competitive prices by controlling every step of the process, with an unbeatable farm-to-cup story that can truly scale beyond any competitor:
Colombia’s most iconic coffee brand
Exclusive US/Canada distributor of Juan Valdez in retail, institutional and grocery.
Proprietary processing facilities
1 million+ lbs. weekly processing capacity, the largest in Colombia.
New revenue sources from coffee waste
with plans to build a first-of-its-kind coffee cherry distillery.
Carbon Positive, RainForest Alliance & FairTrade Certified
with full traceability back where the coffee was grown.
How to Unlock Up to 20% Bonus Stock
As a way of saying thanks for your early-stage support and belief, we’ve compiled exclusive investor rewards to offer higher investor upside. If you invest now, you’ll be eligible for:
2,500+ Stores Reached.
Targeting 3,000+ Stores in 2026
The work we’ve done sets the stage for tomorrow’s growth, with the infrastructure, brand power, and partners in place for a major U.S. breakout.
5.1M lbs
of unroasted coffee projected for this year’s harvest vs. 2.3M last year.
$26M
in revenue in 2025, up from just $1M in 2021.
Target & Harris Teeter
Selling in major retailers, including Target and Harris Teeter.
Selling at Stadiums
Official Coffee of the Chicago Cubs and the Los Angeles Rams.
Private Label Powerhouse
Private label clients include the U.S. National Parks, Carnival Cruise Lines and UFC.
$120M+
raised to date from individual investors who share our values.
What Green Coffee Company Investors Are Saying†
Verified Investor
Multiple reasons I am investing: I remember the Juan Valdez commercials from years ago, I love the vertical integration, the attention to sustainability, and believe the company has great potential.
Invested $10,000
Verified Investor
I love Colombian coffee and Juan Valdez is one of my favorite coffee brands. I think there should be a larger market in the U.S. for this product and that more people should know about it. I would like to see Juan Valdez compete with Starbucks and this company is a means to achieving that objective.
Invested $10,000
Verified Investor
Your vision is fabulous. I am not a big coffee drinker, but if I do, I use organic decaf. My husband, however, loves it. It's a brilliant strategy to control the entire process.
Invested $15,000
Verified Investor
I liked the fact that this company has total control of their coffee business from the farms to the distribution.
Invested $25,000
Verified Investor
Familiar with the Juan Valdez brand and think the exclusive rights for sale in US/Can is a good sign, especially with a growing Latin American population that has an even higher brand recognition that the public writ large. Additional confidence demonstrated by exponential revenue growth in the last 5 years, exclusive deals obtained with major league sports venues, and continued expanding presence in local/national stores.
Invested $5,000
Verified Investor
I appreciated the fair trade and mention of rainforest respect. Brand recognition is huge and I have had Green Coffee Company from Target and found it to be a good affordable option. Excited to see more impressive growth.
Invested $1,000
Verified Investor
I love your mission related to better supporting growers and sustainability. The Juan Valdez partnership is a big plus for me as well. Also happy you want long term success and not just a big payday.
Invested $2,500
Verified Investor
I have visited Colombia a few times, and I love its diverse coffee flavors, especially tinto. I think this will be great for Juan Valdez to finally represent Colombia instead of the old days when Folger's advertised Juan Valdez.
Invested $1,000
Verified Investor
Your mission, your environmentally friendly processes and the superb quality of the Colombian Coffee. I am a proud Colombian that wishes to share our exceptional coffee with the world!
Invested $1,000
Verified Investor
As a Colombian, I deeply understand the cultural and global impact of coffee and the reach of iconic brands like Juan Valdez. Seeing a company that builds on that heritage while expanding it to new markets inspired me to invest. I believe in the story, the authenticity, and the long-term potential of Green Coffee Company.
Invested $1,000
Verified Investor
When I took a vacation to Colombia about 10 years ago, I had my 1st cup of Juan Valdez's coffee and knew it was an instant hit. It was definitely better than Starbucks! I believe in the product and now I better start to believe in the people who are running it to make this a global brand, in every house and store!
Invested $1,000
Verified Investor
I'm a huge fan of the Juan Valdez coffee brand and fine Colombian coffee. The business plan looks solid & the demand for our product renews every morning.
Invested $2,500
Verified Investor
I'm Colombian for starters and what inspires me the most is a company with a profound mission to invest in their growth but most importantly the work force and those that are there day to day to make sure our coffee reaches all corners of the world with class and absolute quality.
Invested $2,500
Verified Investor
I love the opportunity to invest in the coffee industry. I truly believe it's a growing market worldwide. I believe Green Coffee Company has what it takes to become a coffee industry leader.
Invested $1,000
Verified Investor
Coffee is a shared love, tradition, custom. The Juan Valdez name holds promise, respect, and the highest levels of quality. I believe in the name and the brand and expect it to pay above average returns.
Invested $1,000
Verified Investor
Multiple reasons I am investing: I remember the Juan Valdez commercials from years ago, I love the vertical integration, the attention to sustainability, and believe the company has great potential.
Invested $10,000
Verified Investor
I love Colombian coffee and Juan Valdez is one of my favorite coffee brands. I think there should be a larger market in the U.S. for this product and that more people should know about it. I would like to see Juan Valdez compete with Starbucks and this company is a means to achieving that objective.
Invested $10,000
Verified Investor
Your vision is fabulous. I am not a big coffee drinker, but if I do, I use organic decaf. My husband, however, loves it. It's a brilliant strategy to control the entire process.
Invested $15,000
Verified Investor
I liked the fact that this company has total control of their coffee business from the farms to the distribution.
Invested $25,000
Verified Investor
Familiar with the Juan Valdez brand and think the exclusive rights for sale in US/Can is a good sign, especially with a growing Latin American population that has an even higher brand recognition that the public writ large. Additional confidence demonstrated by exponential revenue growth in the last 5 years, exclusive deals obtained with major league sports venues, and continued expanding presence in local/national stores.
Invested $5,000
Verified Investor
I appreciated the fair trade and mention of rainforest respect. Brand recognition is huge and I have had Green Coffee Company from Target and found it to be a good affordable option. Excited to see more impressive growth.
Invested $1,000
Verified Investor
I love your mission related to better supporting growers and sustainability. The Juan Valdez partnership is a big plus for me as well. Also happy you want long term success and not just a big payday.
Invested $2,500
Verified Investor
I have visited Colombia a few times, and I love its diverse coffee flavors, especially tinto. I think this will be great for Juan Valdez to finally represent Colombia instead of the old days when Folger's advertised Juan Valdez.
Invested $1,000
Verified Investor
Your mission, your environmentally friendly processes and the superb quality of the Colombian Coffee. I am a proud Colombian that wishes to share our exceptional coffee with the world!
Invested $1,000
Verified Investor
As a Colombian, I deeply understand the cultural and global impact of coffee and the reach of iconic brands like Juan Valdez. Seeing a company that builds on that heritage while expanding it to new markets inspired me to invest. I believe in the story, the authenticity, and the long-term potential of Green Coffee Company.
Invested $1,000
Verified Investor
When I took a vacation to Colombia about 10 years ago, I had my 1st cup of Juan Valdez's coffee and knew it was an instant hit. It was definitely better than Starbucks! I believe in the product and now I better start to believe in the people who are running it to make this a global brand, in every house and store!
Invested $1,000
Verified Investor
I'm a huge fan of the Juan Valdez coffee brand and fine Colombian coffee. The business plan looks solid & the demand for our product renews every morning.
Invested $2,500
Verified Investor
I'm Colombian for starters and what inspires me the most is a company with a profound mission to invest in their growth but most importantly the work force and those that are there day to day to make sure our coffee reaches all corners of the world with class and absolute quality.
Invested $2,500
Verified Investor
I love the opportunity to invest in the coffee industry. I truly believe it's a growing market worldwide. I believe Green Coffee Company has what it takes to become a coffee industry leader.
Invested $1,000
Verified Investor
Coffee is a shared love, tradition, custom. The Juan Valdez name holds promise, respect, and the highest levels of quality. I believe in the name and the brand and expect it to pay above average returns.
Invested $1,000
†The testimonials presented are the opinions of the individuals providing them. They may not represent the experience of all clients or investors and are not a guarantee of future performance or success. No compensation was provided for these testimonials.
Juan Valdez: Colombia’s National Coffee Brand
Instantly recognized, trusted by millions, backed by decades of storytelling around quality and origin since 1959. Our exclusive third-party rights to sell Juan Valdez–branded coffee in the U.S. and Canada are invaluable. As you can see below, it is a top-5 coffee pick among many American consumers.
Why? Colombian coffee is premium and Juan Valdez is Colombian coffee. It’s why we’re rapidly winning major deals coast to coast, from pro sports teams to national retailers.
Juan Valdez is primed for a nationwide relaunch. If you had to buy coffee today, which brand would you buy?
GCC’s 2026 Juan Valdez Product Assortment
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National Distribution Across 21 States
We went from zero to more than 2,500 stores in twelve months. Here is where the coffee already sits on a shelf.
21
States, and counting
Target, Harris Teeter, Walgreens, Mariano's, and Raley's, plus the Cubs, the Rams, Carnival, and the National Parks.
- We are on shelves here
- Green Coffee Company's US headquarters is based in Chicago, IL
- Coming soon!
Where the Pitch Meets the Glory
In celebration of the World Cup, Juan Valdez and Colombian soccer legend James Rodriguez have come together to create four amazing new co-branded products now available for purchase in the U.S.
Leveraging Scale, Premium Branding, and Flexibility
Because we control every step of the process, our model delivers the volume, margin, and resilience that drive long-term enterprise value. And as Colombia’s largest coffee producer, we operate at a scale no other brand can match.
Branded Sales:
High-visibility revenue with strong growth potential through national retail, food service and ecommerce, powered by our partnership with Juan Valdez.
Private Label Partnerships:
High-volume sales with restaurants, cruise lines grocers, and hotels, driving recurring revenue with low marketing cost.
Real-Time Market Access:
On-the-ground intelligence in Colombia lets GCC outbid, outmaneuver, and outperform competitors.
Byproduct Monetization:
We maximize the value of everything we produce, upcycling byproducts into new revenue streams. For example, we currently sell mucilage, the sugary fruit layer of the coffee cherry, to an energy drinks company in Medellin, turning what was once a disposal cost into recurring revenue.
Coffee Cherry Buying Program:
In addition to proprietary production, we purchase coffee cherries from 1,500+ smaller producers, removing their processing headaches, maximizing our output and guaranteeing traceability.
Built on Traceability.
Designed for Impact.
Approved by World Leaders.
Meeting new trends in consumer demands starts with traceability. By owning every step from seed to sale, we offer complete visibility into where and how our coffee is grown, processed, and sold. That’s something few brands can claim and more and more consumers demand.
Full Transparency:
From farm to shelf, buyers have confidence in quality, ethical sourcing and impeccable environmental stewardship.
Carbon Positive, Water Efficient:
We use 90% less water in processing our coffee, saving millions of gallons of water, and offset more carbon than we emit.
Circular Economy:
We’ve developed an innovative process to effectively convert coffee waste into ethanol and other high-margin byproducts.
Lauded by International Groups:
From the World Wildlife Fund to the OECD, leaders in sustainable business highlight us as a success story for responsible and smart agriculture investment.
Top Coffee Certifications at Unprecedented Scale:
We are the world’s largest arabica coffee producer on record that is dual certified RainForest Alliance and Fair Trade.
A Team Built for the U.S. Coffee Market
Bringing a world-class coffee brand to American shelves takes more than a great product. It takes operators who know how to build distribution, close enterprise deals, and scale a consumer brand.
Cole Shephard
Founder of GCC with 10 years in Colombia and many more to come. Diverse financial experience from around the world, consulting at PwC in a wide range of industries.
Adam Jason
Full career as a corporate lawyer for Jones Day and Vinson & Elkins LLP, advising international businesses and leading investment banks.
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Iván Duque
Ex-President of Colombia 2018 – 2022. Strong advocate for pro-business, pro-environment & pro-U.S. policy. Prior career working in development banks, driving innovation & foreign investment.
Ted Skodol
25+ years in Food & Beverage including Sales & Marketing Leadership positions at Intelligentsia Coffee and Unilever. Extensive global CPG experience in Brand Marketing, Channel Marketing, and Customer Development.
Wayne Duan
15+ years of experience in Digital Commerce and Marketing leadership at Fortune 500 retail and CPG organizations, including Walgreens Boots Alliance and Constellation Brands. Extensive experience in Digital Transformation, eCommerce Strategy, and Brand Growth. Specialized in scaling omnichannel retail, data-driven marketing, and consumer-centric digital experiences.
Anthony Vaccaro
25 years in specialty Coffee sales and distribution. Senior roles with industry leaders, including Intelligentsia, CBC Specialty Beverage, Monin Gourmet Flavoring, and Lavazza Premium Coffees. Specialized in distributor management, business development, wholesale, foodservice, and retail markets.
Robby Kuster
8 years experience in agriculture, corporate finance and LATAM markets.
Rodrigo Palma
Global operations leader with 20 years of experience at Bunge, Cargill, and Ingredion. Expert at building and transforming the large-scale supply chain foundations necessary to drive capital efficiency and long-term growth in the agribusiness sector.
Hannah Milani
7+ years of sales experience including The United States Military Academy West Point and Super Coffee. Specialized in distributor management, retailer management, business development, and CPG Sales.
Juan Miguel Jaramillo
Extensive background in coffee transformation, processing, logistics, storage and export operations.
Boris Wüllner
Decades of experience in Colombian agribusiness, developing new markets and innovative processes for the future of agriculture.
Gustavo Gomez
13+ years of experience in corporate sustainability, managing key initiatives for ag-sector companies in responsible sourcing - production, conservation - land use and landscape approach.
Frequently Asked Questions
What is Regulation A+ equity crowdfunding?
Regulation A+ is an exemption under U.S. securities laws that allows companies to raise capital from the general public, not just traditional venture capital or accredited investors. It lets eligible businesses raise up to $75 million in a 12-month period while following streamlined reporting and disclosure requirements compared to a traditional IPO.
Who can invest in this offering?
In a Tier 2 Regulation A+ offering, both accredited and non-accredited investors can participate, subject to certain limits for non-accredited investors. Generally, non-accredited investors can invest up to 10% of the greater of their annual income or net worth.
How much can I invest?
If you are a non-accredited investor, your investment may be limited to no more than 10% of the greater of your annual income or net worth in this offering. Accredited investors are not subject to these Reg A+ statutory limits, though the company may set its own minimum or maximum investment amounts.
Why invest in startups and growth-stage companies?
Regulation A+ allows investors to buy a stake in growing companies, not just products or rewards. You are purchasing securities (such as common or preferred stock) and supporting the company's growth. If the company grows in value, your investment may increase in value as well but there is no guarantee of returns, and you could lose your entire investment.
What do I need to know about early-stage investing? Are these investments risky?
Investing in early-stage or growth-stage companies is high risk. These businesses may have limited operating history, evolving business models, and may never become profitable. If the company fails, your entire investment could be lost. Investments like this are typically illiquid and may take many years if ever to provide an exit via acquisition, listing, or other liquidity event.
When and how could I see a return on my investment?
There is no guaranteed timeline or outcome. Potential ways investors might eventually realize a return (if at all) include:
• The company being acquired;
• The company going public (e.g., listing on a stock exchange);
• A future secondary market or other liquidity event, if available. Any of these outcomes are uncertain and may never occur. You should only invest money you can afford to lose.
Can I sell or transfer my shares? Is there a secondary market?
This is unlikely. These shares are intended to be a long-term investment and are subject to transfer restrictions set forth in our Operating Agreement. Any transfer would require compliance with those provisions, including Board approval, and would need to be processed through our transfer agent.
Our intention isn't to create a vehicle for short-term trading. We're raising growth capital to rapidly expand the business over the next year, and we're looking for investors who share that long-term vision. We believe that focusing on building enterprise value—and ultimately creating liquidity through our targeted IPO—will likely yield a better outcome than encouraging an early secondary market while the company is still in its growth phase.
Where can I find the official offering documents?
You should carefully review the company's offering circular and SEC filings before investing. These are typically available via the SEC's EDGAR system and linked directly from the offering page (e.g., "View Offering Circular" / "View SEC Filings").
What fees do I pay as an investor?
The company may pay fees to service providers (such as broker-dealers or technology providers) in connection with this offering. Investors may also incur payment processing fees depending on the funding method used. Any investor-facing fees and terms will be disclosed in the offering materials and/or at checkout. Always review the subscription documents and checkout summary before you confirm your investment.
What relationship does the company have with DealMaker Securities?
Green Coffee Company may engage DealMaker Securities LLC, a registered broker-dealer, in connection with this offering. DealMaker Securities and its affiliates may receive compensation and may provide additional services to the company. There is no guarantee any such services will continue after the offering ends. Please review the offering circular for a full description of all relationships and fees.
What is Green Coffee Company's pre-money implied valuation?
Green Coffee Company's pre-money valuation is $365.8M. The valuation was calculated by multiplying the total number of shares outstanding (TSO) by the price per share offered in this raise. This is a pre-money valuation, meaning it reflects the company's value before any new funds raised in this offering are added.