How Did This Company Become Colombia's Largest Coffee Producer in Only Five Years?
They unlocked a business model that’s now backed by 2,000+ investors.
Green Coffee Company • 7 min read
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Look at a bag of coffee in any American grocery store. If the beans came from Colombia, it’s likely the word COLOMBIAN is printed even larger than the roaster's own name.
The country has built a coffee legacy for nearly 300 years and is now one of the world's top three arabica exporters.
So how did one company become Colombia’s largest coffee producer in just five years?
It comes down to one advantage most coffee companies simply don’t have.
Here’s what that advantage has done for the company so far:
The country has built a coffee legacy for nearly 300 years and is now one of the world's top three arabica exporters.
So how did one company become Colombia’s largest coffee producer in just five years?
It comes down to one advantage most coffee companies simply don’t have.
Here’s what that advantage has done for the company so far:
26X revenue growth since 2021
3,000+ retail locations
445% expansion at Target
2,000+ investors
How did they do it?
Between harvesting coffee beans and selling retail beverages, there’s an entire chain of growing, milling, and shipping that most big coffee brands don’t touch. For example, Starbucks reported $22.5 billion in beverage sales through company-operated stores last year. That was 73% of their revenue.
They made billions from owning just that one part of the coffee supply chain.
What’s missing from the picture? Everything before the beverage sale. They don’t own farmland at scale.
Green Coffee Company (GCC) owns 45 farms across 10,000 acres in Colombia, millions of coffee trees, and the processing facilities that turn their own cherries into exportable coffee.
But there’s still one key piece of this puzzle that has enabled GCC to become the largest and only vertically integrated producer of Colombian coffee…
They made billions from owning just that one part of the coffee supply chain.
What’s missing from the picture? Everything before the beverage sale. They don’t own farmland at scale.
Green Coffee Company (GCC) owns 45 farms across 10,000 acres in Colombia, millions of coffee trees, and the processing facilities that turn their own cherries into exportable coffee.
But there’s still one key piece of this puzzle that has enabled GCC to become the largest and only vertically integrated producer of Colombian coffee…
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Colombia’s largest coffee producer has been building toward this moment.
Invest at $1.10 Share PriceExclusive Rights to Colombia’s Favorite Coffee Brand
GCC is the exclusive third-party distributor of Juan Valdez® branded coffee in the U.S. and Canada.
They have unmatched production capacity, plus the brand partnership to go with it. Juan Valdez® has been Colombia’s national coffee brand since 1959.
The character Juan Valdez was invented by Colombia’s own coffee growers to give their crop an identity in American grocery stores. He became a national icon over the next 60+ years.
Today, Juan Valdez® coffee is the undisputed favorite among Colombians, recognized worldwide for its quality.
That’s the brand GCC has the opportunity to sell.
They’ve already brought it to 3,000 U.S. and Canada stores in the last year. 2,500+ of those were within a 12-month period, including big brands like Target, Walgreens, Harris Teeter, and more.
And they’re not done building.
They have unmatched production capacity, plus the brand partnership to go with it. Juan Valdez® has been Colombia’s national coffee brand since 1959.
The character Juan Valdez was invented by Colombia’s own coffee growers to give their crop an identity in American grocery stores. He became a national icon over the next 60+ years.
Today, Juan Valdez® coffee is the undisputed favorite among Colombians, recognized worldwide for its quality.
That’s the brand GCC has the opportunity to sell.
They’ve already brought it to 3,000 U.S. and Canada stores in the last year. 2,500+ of those were within a 12-month period, including big brands like Target, Walgreens, Harris Teeter, and more.
And they’re not done building.
Green Coffee Company’s share price is changing on 9/30.
Invest at $1.10 Share Price
Massive coffee-growing capacity and rights to Colombia’s most-loved coffee brand give GCC control at both ends of the supply chain. Which means, as coffee market prices rise, GCC doesn’t have to wait for retail prices to catch up. More of the margin stays inside the business.
GCC’s goal is to maximize the value of everything they produce:
GCC’s goal is to maximize the value of everything they produce:
Branded retail
Higher-margin Juan Valdez®-branded sales through national grocery, food service, and ecommerce
Private label
High-volume recurring contracts with restaurants, cruise lines, grocers, hotels, and universities
Byproduct
monetization
monetization
Mucilage, the sugary fruit layer most of the industry discards, currently sold to an energy drink company in Medellín
This model was key to growing revenue from $1M in 2021 to $26M in 2025. And now GCC’s 2026 is already running ahead of plan.
The U.S. and Canada’s biggest retailers are making room for Juan Valdez®.
445% More Retail Demand from Target
In 2025, Target’s plan was to adopt Juan Valdez® in 55 stores. But based on how the product outperformed expectations on the shelf, Target expanded to 300+ stores, a 445% increase.
This demand helped GCC go from zero to roughly 2,500 U.S. and Canada stores in twelve months. Then they quickly crossed the 3,000-store threshold in 2026 when 1,700 Walgreens placements went live. They also just added 420 locations with Canada’s biggest food retailer, Loblaws.
Beyond groceries, the company is working through private label clients like Carnival Cruise Lines and U.S. National Parks.
This demand helped GCC go from zero to roughly 2,500 U.S. and Canada stores in twelve months. Then they quickly crossed the 3,000-store threshold in 2026 when 1,700 Walgreens placements went live. They also just added 420 locations with Canada’s biggest food retailer, Loblaws.
Beyond groceries, the company is working through private label clients like Carnival Cruise Lines and U.S. National Parks.
445%
Target expansion, 55 planned stores to 300+
3,000+
U.S. and Canada stores reached
21 U.S. states
with Juan Valdez® on the shelf
2X Bigger Annual Harvest Projected
Success has enabled Green Coffee Company to maintain a powerful dual focus over its last year of expansion: 1) increase production capacity and 2) bring Juan Valdez® to more U.S. and Canada stores.
Harvest
This year's harvest is projected at 5.1 million pounds of unroasted coffee, more than double last year's 2.3 million.
Shipping
They launched their first test shipment from a new deepwater port at Puerto Antioquia, shortening the trip their beans take by 7 hours and 270 miles each way.
Processing
El Botón, the company's next processing facility, is fully permitted and ready to break ground. It's designed to increase processing efficiency and improve quality. GCC's decision to get the site approved as a Free Trade Zone also drops its Colombian tax rate from 35% to 20%.
Investors now have an opportunity to be a part of it all.
Back Green Coffee Company’s next chapter before the share price changes.
Invest at $1.10 Share Price.webp)
Why 2,000+ Investors Are Backing Green Coffee Company
“Familiar with the Juan Valdez brand and think the exclusive rights for sale in US/Can is a good sign, especially with a growing Latin American population that has an even higher brand recognition than the public at large. Additional confidence demonstrated by exponential revenue growth in the last 5 years, exclusive deals obtained with major league sports venues, and continued expanding presence in local/national stores.”
Keith D. | Savannah, GA
Invested $5,000
“I love your mission related to better supporting growers and sustainability. The Juan Valdez partnership is a big plus for me as well. Also happy you want long term success and not just a big payday.”
Andrew C. | Sun Lakes, AZ
Invested $2,500
“The world is changing and this looks like the right time to invest. I appreciated the fair trade and mention of rainforest respect. Brand recognition is huge and I have had Green Coffee Company from Target and found it to be a good affordable option. Excited to see more impressive growth.”
Ellen A. | Gilbert, AZ
Invested $1,000
Whole bean, ground, pods, and ready-to-drink - all fed by GCC’s own farms.
The testimonials presented are the opinions of the individuals providing them. They may not represent the experience of all clients or investors and are not a guarantee of future performance or success. No compensation was provided for these testimonials unless explicitly stated.
Time Is Running Out to Invest in Green Coffee Company at the $1.10/share
Juan Valdez®
Exclusive U.S. and Canada rights to Colombia's national coffee brand
Vertical Integration
45 farms, 10,000 acres, and 10 million coffee trees in Colombia
$120M+
Raised from 2,000 investors across the company’s offerings
$26M
2025 revenue, up from $1M in 2021
3,000+
U.S. and Canada stores reached
445%
Target expansion, 55 planned stores to 300+
2X
Harvest projected for 2026
Join 2,000+ shareholders in Colombia's largest coffee producer now and get up to 20% bonus shares.
Lock in the
by 9/30
Sources
1. 2023 Ipsos Survey
Share Price