Invest in Colombia’s #1 Largest Coffee Producer
Colombian coffee is the most sought-after in the $100B U.S. coffee industry1, and we’re its largest producer. A global player, with U.S. headquarters and an unmatched farming footprint in Colombian coffee, we have:
- Exclusive third-party rights to the iconic Juan Valdez® coffee brand in the U.S. and Canada
- Become the Official Coffee of both the Chicago Cubs and the LA Rams
- Multiplied revenue to $37 million in 2024 from just $1 million in 2021
- Raised over $100 million from individual investors with U.S. IPO goals
Now, you can join us and share in our growth ahead of a planned U.S. IPO and large scale future growth.
Clients Include:
Why Invest in GCC?
$1BN+ Targeted Valuation
Beating the market with a pre-IPO company poised for a U.S. listing
$100M+ Raised from investors
GCC is backed by hard assets - farmland, state-of-the-art infrastructure and millions of pounds of coffee
Inflation & Recession Resistant
Coffee is a daily essential. Supply is shrinking and demand is increasing
Diversify your Portfolio
U.S. based investment with direct exposure to LATAM emerging markets – high-growth economies and favorable demographic trends
The World’s Favorite Drink Has a Broken Supply Chain
No beverage is more popular in America than coffee, with 73%2 of people drinking it daily. And in the U.S., Colombia is king, earning 70% of single-origin sales. But the supply chain is largely broken. The name brands never touch coffee trees. They buy pre-processed beans, squeezing producers for price. That means no control over farming, processing, storage, or transportation and very little money back to those who work so hard to harvest coffee, a true labor of love.
Redefining Coffee from Seed to Sale
As the largest and only vertically integrated producer of Colombian coffee, we can sell premium, traceable coffee at competitive prices by controlling every step of the process, with an unbeatable farm-to-cup story that can truly scale beyond any competitor:
Exclusive US/Canada distributor of Juan Valdez
Colombia’s most iconic coffee brand
Proprietary processing facilities
use 90% less water than traditional methods
New revenue sources from coffee waste
with plans to build a first-of-its-kind coffee cherry distillery
Carbon Positive operations
and full traceability back where the coffee was grown
37x
Revenue Growth
Partnered with MLB and NFL Teams, Sales in Major Retailers
The work we’ve done sets the stage for tomorrow’s growth, with the infrastructure, brand power, and partners in place for a major U.S. breakout.
10,000+
acres of coffee farmland across 45 farms and millions of trees
$37M
in revenue in 2024, up from just $1M in 2021
Selling in major retailers, including Target and Harris Teeter
Official Coffee of the Chicago Cubs and the Los Angeles Rams
Clients include the U.S. National Parks and UFC
$100M+
Raised to date from individual investors who share our values
Juan Valdez: Colombia’s National Coffee Brand
Instantly recognized, trusted by millions, backed by decades of storytelling around quality and origin since 1959. Our exclusive third-party rights to sell Juan Valdez–branded coffee in the U.S. and Canada are invaluable. As you can see below, it is a top-5 coffee pick among many American consumers. Why? Colombian coffee is premium and Juan Valdez is Colombian coffee. It’s why we’re rapidly winning major deals coast to coast, from pro sports teams to national retailers.
If you had to buy coffee today, which brand would you buy?
Hispanic Consumer *
Non-Hispanic Consumer *
Our Road to a U.S. IPO (and Beyond)
With infrastructure, brand, and channels already in place, we’re scaling toward category leadership with the goal of a U.S. IPO in 2027. Here’s what’s ahead:
GCC’s 2025 Juan Valdez Product Assortment
High growth sales projections targeting diversified channels
New Colombian Port
Opening next year, accelerating delivery and improving margin on every shipment, cutting logistics costs by ~28%.
Sales Growth Potential
By closing just the opportunities in our pipeline, we see a clear path to over $250m in annual sales before 2030.
Meeting Demand with a New Processing Plant
$35M investment to create one of the largest coffee processing plants in the world and double our capacity.
Leveraging Scale, Premium Branding, and Flexibility
Because we manage every step of the process, our model delivers the volume, margin, and resilience that drive long-term enterprise value. And as Colombia’s largest coffee producer, we operate at a scale no other brand can match.
U.S. Branded Sales: Juan Valdez Relaunch
Higher-margin revenue through national retail, institutional (hotels, lodging) and ecommerce, powered by the Juan Valdez brand
Private Label Partnerships: High-Volume Sales.
High-volume, strong margin deals with restaurants, grocers, driving recurring revenue with low marketing cost
U.S. Branded Sales: Juan Valdez Relaunch
Higher-margin revenue through national retail, institutional (hotels, lodging) and ecommerce, powered by the Juan Valdez brand
GCC’s Buying Program: Traceable Coffee at Scale
In addition to proprietary production, we have purchased from 1,500+ smaller producers, removing their processing headaches and maximizing our output
Colombian Ops, U.S. Sales Team: Real-Time Market Access
On-the-ground visibility in Colombia lets GCC outbid, outmaneuver, and outperform competitors
Circular Economy Innovation: Turning Waste Into Profits
We work to maximize the value of everything we pick off our farms to upcycle into new revenue streams, like our planned first-of-its-kind ethanol distillery that turns waste into profit while lowering disposal expenses.
Built on Traceability. Designed for Impact. Approved by World Leaders.
Meeting new trends in consumer demands starts with traceability. By owning every step from seed to sale, we offer complete visibility into where and how our coffee is grown, processed, and sold. That’s something few brands can claim and more and more consumers demand.
100%
Full Traceability
From farm to shelf, buyers have confidence in quality, ethical sourcing and impeccable environmental stewardship
90%
Water Savings
GCC uses less than 3 liters / kg of coffee produced compared to 30 liters in a traditional plant
2,500
Acres of preserved forest:
Biodiversity strengthens our productive farmland, making our trees more resilient
6,000+
Tons of CO2 captured
Our regeneratively grown coffee offsets more carbon than our company’s operations emit
Lauded
By International Groups
From the World Wildlife Fund and Colombia’s Council for American Enterprises, leaders in sustainable business highlight us as a success story for responsible and smart agriculture investment.
Top Coffee
Certifications
We are the world’s largest arabica coffee producer on record that is dual certified RainForest Alliance and Fair Trade
Certifications
International Partners
Exclusive Investor Perks
Proven in Finance, Agriculture, Sales, and Coffee
A group of international experts with decades of experience across the coffee value chain, the combination of our team and strategic advisors means we have the connections and knowhow to seize this opportunity.
Founder of GCC with 10 years in Colombia and many more to come. Diverse financial experience from around the world, consulting at PwC in a wide range of industries.
Full career as a corporate lawyer for Jones Day and Vinson & Elkins LLP, advising international businesses and leading investment banks.
Ex-CFO of Grupo Éxito, largest Colombian retailer, with extensive experience in retail, agribusiness and multinational conglomerates.
7+ years VP of Sales at Intelligentsia Coffee, Inc., managing over $100m in roasted coffee sales. Extensive experience in consumer product sales (Unilever) and brand management
Decades of experience in Colombian agribusiness, developing new markets and innovative processes for the future of agriculture.
13+ years of experience in corporate sustainability, managing key initiatives for ag-sector companies in responsible sourcing - production, conservation - land use and landscape approach.tions.
Extensive background in coffee transformation, processing, logistics, storage and export operations.
20+ years of experience in human resources within multinational companies across diverse sectors, enhancing organizational outcomes through talent and leadership management, culture cultivation and organizational planning.
8 years experience in agriculture, corporate finance and LATAM markets.
Strategic Advisory Board
Iván Duque has a storied career across the financial sector, politics, academia and philanthropy. Prior to his time as Colombia’s President, he spent years working for development banks. While President, he championed a variety of pro-business, pro-environment and pro-U.S. legislation, reinforcing his support for innovation & foreign investment.
Chris has repeatedly been named one of “America’s Leading Lawyers for Business” by Chambers USA. Chris brings to GCC over 30 years of experience, having represented The J.M. Smucker Company, Goldman Sachs, Jefferies, and National Fuel Gas, among other Fortune 500 clients and large financial institutions, in corporate transactions throughout his career.
Deirdre has had an illustrious career in the wine and spirits sector. Prior to her time at Duckhorn, Deirdre worked for a decade in executive roles at Diageo, a multinational alcoholic beverage company worth $67 billion, including as President of their North American division and as Global CFO for all of Diageo.
Sean’s experience in M&A and IPO capital markets in both liquor and coffee is uniquely suited to GCC. He led Duckhorn’s successful IPO in 2021, which was the 20th IPO on which he worked. Sean also sat on the Board of Directors of Dutch Bros. Coffee (BROS), a coffee company with approximately 1,000 locations in the U.S. and annual revenue of over $1 billion.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of The Green Coffee Company (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.